Which of the following is NOT a common social media metric?

Delivery accuracy is not a common social media metric. In the context of social media, common metrics focus on user engagement and reach, such as follower growth, impressions, and click-through rates. Follower growth measures the increase in followers, which indicates audience interest and the effectiveness of content. Impressions indicate how many times posts are displayed, reflecting visibility on social platforms. Click-through rates assess how effective posts are at prompting users to take action, such as visiting a website.

Delivery accuracy, on the other hand, relates more to email marketing or direct messaging campaigns, where the precise rate of messages reaching intended recipients is measured. In social media analytics, the emphasis is primarily on engagement and interaction metrics rather than the accuracy of delivery, making it less relevant in this specific context.