Which example represents a S.M.A.R.T social media objective?

A S.M.A.R.T objective is characterized by being Specific, Measurable, Achievable, Relevant, and Time-bound. The example that is a S.M.A.R.T objective clearly outlines a specific goal relating to link clicks on Instagram, quantifies that goal with a 10% increase, and sets a timeframe by specifying Q4 as the target period. This clarity provides a solid framework for tracking progress and assessing success.

In contrast, the other examples lack either specificity or measurable components. For instance, increasing brand awareness on all platforms is a broad objective that does not indicate how success will be measured or when it will be assessed. Similarly, boosting engagement on Twitter is vague and does not specify what level of engagement is aimed for or within what timeframe. Growing the follower base on Facebook also falls short because it fails to quantify the growth or define a timeframe, making it difficult to assess how well the objective has been met.