What is the purpose of social media governance?

The purpose of social media governance is to establish rules for responsible social media usage. This involves creating guidelines that outline how an organization or individual should communicate and engage on social media platforms to ensure that interactions align with the brand's values, comply with legal standards, and protect its reputation. Social media governance encompasses policies regarding tone, content, permissions, and ethical considerations, thereby fostering a consistent and respectful engagement with audiences.

While enhancing brand visibility and increasing followers may be relevant goals of social media marketing, these objectives are not fundamentally about governance. Similarly, eliminating all negative comments misrepresents the intent of governance, which does not aim to suppress criticism but rather to manage and respond to interactions in a constructive manner. By focusing on establishing clear, responsible guidelines, social media governance helps organizations navigate the complexities of online communication effectively.