What is one best practice for making your social media posts more SEO friendly?

Including brand-specific hashtags in your post copy is a best practice for enhancing the SEO friendliness of your social media posts. Hashtags serve as keywords that help categorize content and make it discoverable by users who are searching for specific topics related to a brand or industry. When you use relevant hashtags, you boost the chances of your posts appearing in search results, thus increasing visibility and engagement.

This approach aligns well with SEO strategies, as the use of specific terms and phrases can improve the relevance of your posts to specific searches. By integrating targeted keywords into the hashtags, you can connect your content with users who are interested in your brand, enhancing your overall reach and engagement on social platforms.

Other options do not align with best practices for SEO. Vague terminology might broaden initial reach, but it sacrifices relevance and engagement. Posting only images without text limits the SEO potential since search engines and users rely heavily on text for indexing content. Ignoring keywords entirely misses opportunities to connect with your audience and optimize your content for search.