What is a way to add value to external content shared through your social media?

Adding value to external content shared through social media involves enhancing that content to align it with your brand's identity and message. Dressing external content in your brand's own perspective ensures that it resonates more with your audience, making it not just a simple repost but a contribution to the conversation from your brand's viewpoint. This strategy helps create a cohesive brand narrative while also providing your audience with unique insights or interpretations that can make the content more relevant and engaging.

Additionally, this approach fosters credibility and establishes your brand as a thought leader in your industry. It allows you to leverage existing content while also showcasing your distinct voice and perspective, which is key to building a loyal following on social media. This method encourages interaction and dialogue with your community, ultimately promoting brand engagement and value.