What is a social media audit?

A social media audit involves systematically evaluating a brand's presence and performance across various social media platforms. This process aims to assess how well the brand engages with its audience, the effectiveness of its content, and the overall alignment with its marketing goals. By analyzing metrics such as engagement rates, follower growth, and content performance, a social media audit provides insights into what strategies are working, what aren’t, and what adjustments might be necessary to improve the brand's social media strategy.

This evaluation is essential for helping brands understand their current position in the social media landscape and identify opportunities for growth and improvement. Through this assessment, businesses can make data-driven decisions that enhance their social media presence and optimize their marketing efforts.