What is a benefit of cross-promoting social media channels?

Cross-promoting social media channels allows a brand to tap into the diverse audiences present across different platforms. By encouraging followers from one channel to engage with content on another, the brand can significantly increase its overall reach. This strategy leverages the unique characteristics and user bases of each platform, allowing for broader engagement and the potential to attract new followers who may not have interacted with the brand previously.

For example, a business might share snippets of its Twitter content on Instagram, inviting followers there to check out the full conversation on Twitter. This not only builds brand awareness but also helps develop more robust, multi-channel engagement by connecting with users wherever they prefer to consume content.

The other answers do not reflect the primary advantages of cross-promotion. While reducing marketing costs might be an indirect effect of better audience reach and engagement, it’s not the primary benefit of cross-promotion. Limiting brand visibility and focusing solely on one platform would not capitalize on the strengths of multiple social media channels and would diminish potential audience growth.