What distinguishes organic social media from paid social media?

The key distinction between organic social media and paid social media lies in the nature of the content's reach and visibility. Organic social media refers to the free, unpaid methods used to promote content and engage with audiences on social platforms. This includes posting updates, sharing content, and participating in conversations without any financial investment. The goal is to build a community and gain visibility through genuine interactions rather than through paid placement.

Organic social media strategies rely on the quality of content and engagement to organically attract followers and encourage sharing. By contrast, paid social media involves using advertising budgets to promote posts or accounts, ensuring that the content reaches a wider audience through paid promotions.

The other options do not accurately capture the core difference. For instance, influencer partnerships can be part of both organic and paid strategies depending on how the partnership is structured. Significant budget investment is primarily associated with paid approaches, not organic ones, which thrive on free content creation and community interaction. Lastly, while video content is an important aspect of many social media strategies, organic social media is not limited to just video; it encompasses a variety of content types, including text and images.