How is interaction defined in the context of social media marketing?

In the context of social media marketing, interaction is defined as back-and-forth communication with followers. This definition emphasizes the importance of engagement in building relationships with an audience. Unlike a one-sided approach, where information is disseminated without feedback, effective interaction encourages dialogue, allowing brands to respond to questions, comments, and concerns. This two-way communication fosters community, enhances brand loyalty, and can provide valuable insights into customer preferences and perceptions. Engaging with followers in a meaningful way ultimately contributes to a more dynamic and responsive social media presence.